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No Hacks: Optimizing Websites for AI Agents & Browsers
The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.
Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.
Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.
No Hacks: Optimizing Websites for AI Agents & Browsers
[S03E10] Behavioral Design Secrets from YouTube, Google, and Duolingo with Katie Dove
Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss?
In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design.
If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever.
🔍 What we cover:
- Why values don’t always predict behavior (and why that’s okay)
- The Three B Framework: Behavior, Barriers, Benefits
- The difference between logistical and psychological friction
- Real-world case studies: Google AdWords, ClassPass, Duolingo, top banks
- How to identify the right behavior to optimize
- The psychology of mental models, defaults, and motivation
- Why asking users what they want often leads you astray
- Rapid-fire insights on irrationality, app design, and more
Guest: Katie Dove
Behavioral designer and partner at Irrational Labs
Katie leads behavioral design projects for companies like Google, YouTube, and leading financial institutions. At Irrational Labs, she helps teams apply behavioral science to real-world digital products and services.
🔗 IrrationalLabs.com
🔗 Follow Katie on LinkedIn
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