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No Hacks: Optimizing Websites for AI Agents & Browsers
The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.
Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.
Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.
No Hacks: Optimizing Websites for AI Agents & Browsers
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.
In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.
From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
🧠 You’ll learn:
- Why customer research still beats AI-generated content
- How to segment your audience with RFM scoring
- The role of jobs-to-be-done interviews in crafting better campaigns
- How to use NPS and support signals to improve retention
- Why your first-time customers are your biggest opportunity
Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.
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