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No Hacks: Future-proofing your career without shortcuts
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career without shortcuts
[S03E09] Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.
In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.
From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
🧠 You’ll learn:
- Why customer research still beats AI-generated content
- How to segment your audience with RFM scoring
- The role of jobs-to-be-done interviews in crafting better campaigns
- How to use NPS and support signals to improve retention
- Why your first-time customers are your biggest opportunity
Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.
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