No Hacks: Web Strategy for the AI Age
Your next million website visitors won't be human. Are you ready?
And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is the podcast for SEO, CRO, and web professionals navigating this shift. Each week we explore what breaks, what works, and what to do about it before it becomes impossible to ignore.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohackspod.com/subscribe
No Hacks: Web Strategy for the AI Age
199: Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
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In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes.
Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age.
What You'll Hear
[00:00] Introduction
[00:03:05] What Makes Conductrics Different
[00:09:01] Being Intentional with Experimentation
[00:09:54] The Problem with "Just in Case" Data Collection
[00:17:06] Why Data Hoarding Feels So Different Digitally
[00:25:43] Rapid Fire: Quick Takes with Matt
[00:38:07] Intentional Data Collection in A/B Testing
Where to Find Matt
- Connect at Conductrics.com
- Or find him on LinkedIn and the Test & Learn Community Slack
About Matt Gershoff
Matt Gershoff is the CEO and Co-founder of Conductrics, a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality.
🔗 Find Matt online:
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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