Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson Artwork

No Hacks: Optimizing Websites for AI Agents & Browsers

The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.

Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.

Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.

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No Hacks: Optimizing Websites for AI Agents & Browsers

Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson

April 22, 2025 • Slobodan (Sani) Manić

Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.

Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.

🔥 What We Talk About:

00:00 – Is content marketing dead? Jono kicks off with a bang.
00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore.
02:46 – The AI-powered future of search: recipes, risottos, and synthetic content.
04:55 – What actually still works: EEAT, branding, and building trust.
07:45 – The ironic truth: in the age of AI, being human is your biggest asset.

🧠 Key Takeaways: