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No Hacks: Optimizing Websites for AI Agents & Browsers
The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.
Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.
Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.
No Hacks: Optimizing Websites for AI Agents & Browsers
[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.
Topics Covered:
- Why experimentation needs internal allies
- How to communicate value beyond test results
- The "force field" method for mapping influence
- Why customer insights matter just as much as revenue
- Breaking out of the digital silo
- Tips for aligning with other teams’ goals
Key Quote:
“If you don’t shout, they won’t know you exist.”
Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/
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