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No Hacks: Optimizing Websites for AI Agents & Browsers
The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.
Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.
Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.
No Hacks: Optimizing Websites for AI Agents & Browsers
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar
Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences.
With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research.
🧠 Key Takeaways
- Data tells you what users do — not why
- User interviews uncover insights analytics can’t
- Mini surveys offer high-impact feedback with low friction
- Sales and marketing need to collaborate, not compete
- Qualitative research can be lightweight, fast, and scalable
- Proactive research leads to continuous optimization
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