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No Hacks: Future-proofing your career in the age of AI
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career in the age of AI
[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar
Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences.
With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research.
🧠 Key Takeaways
- Data tells you what users do — not why
- User interviews uncover insights analytics can’t
- Mini surveys offer high-impact feedback with low friction
- Sales and marketing need to collaborate, not compete
- Qualitative research can be lightweight, fast, and scalable
- Proactive research leads to continuous optimization
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