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No Hacks: Future-proofing your career in the age of AI
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?
No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts.
No Hacks: Future-proofing your career in the age of AI
[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden
In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:
✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.
🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.
🌌 Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals.
🔧 Tools should support strategies, not define them: Don’t start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission.
Listen to the full interview below and don't forget to subscribe for future episodes!
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