No Hacks with Slobodan Manic
AI is changing the internet, and nobody asked us if we wanted it changed. So every week I go and look at one thing it did: a website that started charging robots to read it, an assistant that got turned away at the door and answered anyway, a company that promised something a year ago and can't show a receipt. Then I tell you whether it's good, bad, or pointless, and what to do about it, whether you use the web or build it.
Around fifteen minutes per episode, usually me on my own, with occasional guests. Hosted by Slobodan Manic, a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture, the framework for building websites for the agentic web.
No Hacks with Slobodan Manic
64: The Marketing Attribution Fantasy with Juan Mendoza
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Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.
Links in the episode:
- https://www.linkedin.com/in/juan-mendoza-2b3a63a4/
- https://www.themartechweekly.com/
- https://anchor.fm/juan-mendoza93/
- https://twitter.com/JU4NMEND0Z4
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