How AI and ML Impact CRO With Amrdeep Athwal Artwork

No Hacks: Your Strategy Guide for the Agentic Web

The internet is shifting. 50% of web traffic is now non-human. No Hacks is the guide to optimizing your website for this new reality.

Why does this matter? Because the next generation of customers won't visit your website. Their AI agents will do it for them. If your site isn't structured for machines, you become invisible to the buyers of the future.

Host Slobodan Manic (https://slobodanmanic.com) breaks down the roadmap required to survive the transition from UX (User Experience) to AX (Agent Experience). From accessible content to clear task flows, learn how to optimize your online presence so autonomous agents can browse, understand, and complete tasks on your behalf.

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No Hacks: Your Strategy Guide for the Agentic Web

How AI and ML Impact CRO With Amrdeep Athwal

March 15, 2022 • Episode 56

Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.

Amrdeep also answered questions from the community:

Charles Meaden: How do you spot when the algorithm gets it wrong?
Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?

Links in the episode:

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