No Hacks with Slobodan Manic
AI is changing the internet, and nobody asked us if we wanted it changed. So every week I go and look at one thing it did: a website that started charging robots to read it, an assistant that got turned away at the door and answered anyway, a company that promised something a year ago and can't show a receipt. Then I tell you whether it's good, bad, or pointless, and what to do about it, whether you use the web or build it.
Around fifteen minutes per episode, usually me on my own, with occasional guests. Hosted by Slobodan Manic, a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture, the framework for building websites for the agentic web.
No Hacks with Slobodan Manic
55: Turning Conversations into Content Snippets With Zineb Layachi
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Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets?
Zineb also answered questions from the community:
- Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
- Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
- Melissa Curran: If you could create content for anyone in the world, who would it be?
Links in the episode:
- https://www.linkedin.com/in/zineblayachi/
- https://www.raisetherunway.co/
- https://www.pitchslap.live/
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No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
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